We are proud to have launched our new initiative on 30th October 2020 ‘Buy One Plant One Tree’, whereby shopping with White Bloom actively aims to help slow the effects of climate change. By simply placing an order through our online shop, part of the order value will automatically be used to pay for a tree to be planted for every item purchased!

We have partnered with Ecologi, who have been featured in Forbes, BBC, The Guardian and Dazed. Founded in early 2019, Ecologi was initially founded by a group of environmentalists in Bristol, UK. They were frustrated that many of us are not able to contribute enough to the colossal climate problem therefore created a way for us to help. With the help of over 25,000 members, they have to date planted more than 24 million trees around the world and helped to reduce over 823 thousand tonnes of CO2.

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If you visit our Ecologi profile, you'll be able to see our forest growing and each cluster of trees can be clicked on to see where they've been planted - you will also be able to see the positive effects this has had on the climate. Also, should you wish to further contribute to the growth of our forest, you are welcome to do so by visiting our profile, and by clicking the button 'add more impact'.

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This will make such a difference in helping to tackle climate change and hope you are as excited as we are to see our White Bloom forest grow! From the bottom of our hearts we cannot thank our wonderful customers enough, and without you would not be able to contribute in such a positive way.

Images supplied by Ecologi and Eden Reforestation Projects

Why is it important to plant trees?

Trees not only look nice, help lower stress and make us feel good, they are absolutely vital not only for our health, but for the health of our planet. Check out our top 5 benefits of planting more trees below:

1. Trees help to fight the climate crisis

Trees are one of nature’s miracle workers. One of their best qualities is their ability to act like a carbon sponge, absorbing carbon from the air around it

Being ‘carbon neutral’ is the ultimate goal towards preventing climate change. It’s where your carbon output is effectively reduced to zero. A carbon offset is generated by an activity that either prevents the release of, reduces, or removes GHG emissions from the atmosphere. Emission reduction projects around the world generate carbon offsets from activities such as renewable energy, biogas and reforestation.

2. Trees purify the air

Trees don’t just munch carbon – they also produce oxygen. In fact, one tree can produce enough oxygen for four people!

But they don’t just enrich the air we breathe. They also purify it. Trees are able to combat many of the effects of air pollution, absorb pollutant gases such as nitrogen oxides, ozone, ammonia and sulphur dioxide. It’s another reason why a walk in a forest makes us feel so good.

How much carbon can one tree absorb? - A single tree can absorb as much as 22kg of carbon each year, and it can lock away 1 ton of the stuff by the time it reaches the age of 40. Annually, an acre of trees absorbs the same amount of carbon as if you drove your car 26,000 miles.

3. Trees lower the air temperature

Trees aren’t called nature’s air conditioners for nothing! But how do they cool the air? In two different ways. Firstly, a tree’s canopy acts like a parasol, blocking out up to 90% of the sun’s radiation and cooling the ground beneath us. And secondly, they use a process called evapotranspiration to block radiation from the sun before it hits the ground.

When the sun’s rays hit a tree’s canopy, they cause water to evaporate from the leaves, creating a cooling effect that can decrease local air temperatures by several degrees. Yes, just like us, trees ‘sweat’ when they’re hot – and that action plays its own small but very welcome role in regulating the temperature of our environment.

4. Trees help prevent flooding

Like most living things, trees need water to survive – and they can drink a lot! In a single day, a large tree can consume 100 gallons of the stuff. That fact means they help limit flooding from heavy rain – especially in low-lying areas like river plains. 

By helping the ground absorb more water, and by holding soil together with their roots, trees can also reduce the risk of erosion and property damage from flash floods. And with extreme weather and the risk of flooding on the rise, that can only be a good thing!

5. Trees help sustain wildlife

With many species under increasing threat from climate change, native trees play a vital role in sustaining life. They create habitats for all kinds of wildlife. Trees add to local biodiversity, becoming both a food source and a natural habitat for wildlife.